WOMEN AND THE INTERNET

WOMEN are the targets of the online business these days, According to a survey, in an average household in any part of the world any purchase of a commodity is dependent on the women’s view on it. Ironically majority of the women have a say that most of the attempts by marketers do not really please them. To mention the point that all of the services offered by the internet are used by the younger section of women, opinion and views are certainly not accurate. Apparently, irrespective of the age, the most searched topic in the internet by women is HEALTH. No wonder the amount of female dominance we ought to see especially in medical marketing and advertising. Come to social networking female users outdo men both in percentage of users and the time spent in it. And it is very interesting to see that majority of the women do send/read emails as part of their internet usage.

WOMEN AND THE INTERNET

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