Do you own an eCommerce site & only few of your friends and family knows about it? This is a sign you need to drive more traffic to your site! but how? Search Engine Optimization is one of a method, which helps to drive traffic to a website.
- Effective Title Tag
The title tags on a page are a crucial part of your SEO. When crafting a title tag, create a tag that is a typical search term for your product.
- Product Images Optimization
Internet users are increasingly using to find products online. Therefore, eCommerce websites need to add related keywords into the ALT tags of every image on their website.
- Quality Over Quantity
Paying for traffic that doesn’t lead to conversions is a waste of money. It’s great to rank — organically or paid — for the keyword “camera.” But long-tail terms, such as “Canon BOS,” are more likely to reach customers closer to making a purchase.
- Content Optimization
Search engines hate commercial sites unless they own them. Google will rank your business based on the content you are sharing. Content is good for building reputation, long-term relationships with customers and increasing your eCommerce exposure.
- Avoid Duplicate Content
Duplicate content is the enemy for search engines. However, since many eCommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.
- H1 and H2 Tags
It is one of the most important part of SEO to including your keywords in heading and subheading tags is a must on each page. Every search engine consider heading tags to provide ranking.
- Use Schema.org
The formalized outlines found on schema.org will provide search engines with access to your data. Osmeloski stresses that the protocols, found on scheraa.org, “help Google crawl and also help return properly organized results for users”.
- Optimize the Anchor Text
Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. For example, instead of writing “click here to visit Cartin, the best ecommerce platform,” write “visit Cartin, the best ecommerce platform.”
- Page Load time
To keep users interested in your site, you need to reduce the load time as much as possible. If your website takes too long to load, you will find your users leaving before they even see your homepage.
- CMS systems
‘CMS” stands for “content management system”, and if you have ecommerce websites, you absolutely should be using one. CMS systems make it easy to update products and add content to your site.
- Social Media
A business will not be successful just because of Social Media. You should encourage interaction as much as possible through reviews, forums and photo sharing. Google picks up on this as a positive influence and will rank your eCommerce site higher in search because of it.
- Category Pages
Treat your category pages like separate homepages and build links to all your category pages. This will enhance your indexing and search rankings. This is great for brands or services people are Googling to find.
Do you have a blog? If you don’t have a blog it is going to be hard to compete and rank your site. Not only is a blog a great place to talk about frequently asked question on products or services, a blog is a place to share your expertise.
- Video Marketing
Videos are great to showcases your products and services. You can do product reviews, demonstrations, your company’s history or goals, or show “how-to” use your product or service correctly. If you have a service you can talk about frequently asked questions.
- Google Places
If you have a brick-and-mortar store, take advantage of Google Places. Google reports that one in five searches is related to location. If you have multiple storefronts, make sure they’re individually listed and include detailed information: business, hours, photos, live updates.
- Track through Google Analytics
You can’t improve your site if you don’t know how people are responding to it. Therefore, start using Google Google Analytics Analytics today.
Contrb: Perception System